The Mumbai studio behind Matrix Fight Night, MMA Matrix Gyms by Tiger and Krishna Shroff Sherox, Anchaviyo, Zuper Hotels, FoodSquare, Feel Oneself, Lakmé Academy and more. Performance marketing, photoshoots, influencer campaigns, branding and websites, all under one roof. All built to move revenue, not just metrics.
We don't usually name drop. But when the work involves a Bollywood marquee, an 18 edition
fight league, a celebrity led brand and India's biggest pharmacy group, it'd be a shame not to.
Creative, digital and on-ground marketing partner for India's premier MMA league, across 18 editions and counting. From fighter cards to live-event hype reels.
Long-running photography & content partner for the Shroff family's brand portfolio: Matrix Fight Night, Matrix Gym, Matrix Wellness and personal shoots.
Influencer-led campaigns for one of India's largest pharmaceutical groups. Brief to go live in weeks, with creators across health, wellness and lifestyle.
Built the digital home for Jacqueline Fernandez's brand - a website crafted to match the star power of the founder and the audience it speaks to. End to end design and development.
Pharma giants and Bollywood marquees, boutique resorts and neighbourhood cafés, fight leagues and
dental clinics. A working list of the brands we've shaped, scaled, or simply kept good company with.
Tyche was built by two people with very different jobs. One runs the work. One backs the work.
Together, they keep the studio honest, ambitious, and quietly capitalised.
Sasha founded Tyche Media in 2018, leading the studio's creative and growth practices to shape over 60 brands across hospitality, beauty, fashion, sports IP, pharma and lifestyle.
Her portfolio includes 18 editions of Matrix Fight Night, launching Feel Oneself, the Sherox by Jacqueline Fernandez website, and long-running partnerships with the Shroff family, Mankind Pharma, Lakmé Academy and Zuper Hotels.
Seven years in, she's also launching LSN Lagree, bringing the cult fitness method to Mumbai. Founder by day. Founder by night. (Sleep is being negotiated.)
Tyche Media founded in Mumbai
First celebrity & sports IP partnerships
60+ brand portfolio, multi-city teams
LSN Lagree studio launch
Six disciplines, one studio. Most clients engage us across
two or more, which is where the compounding happens.
A snapshot of what we've shipped. Full case studies, NDAs and numbers, gladly shared on the call.
A 30-minute call where we review your current marketing and tell you, honestly, where revenue is leaking. Takeaways you can act on, whether you hire us or not.
If we're a fit, we send a clear written plan. What we'll do, what it costs, what you'll see in month one, two, three. No retainers without a path to ROI.
We run the ads, ship the creative, build the funnel. Every Monday: one clean report on leads, revenue, spend, and what we're testing next.
Mostly honest writing about marketing, agency life, building a brand in India, and the parts of founder life nobody Instagrams.
From WhatsApp funnels that out convert email to the Meta creative trick that knocked our CAC in half. No fluff, no gurus. Just the stuff we actually use on client retainers.
The unvarnished version of running an agency for seven years what I'd tell 2018 me, why I'm launching LSN Lagree in the middle of it all, and the days I almost shut the whole thing down.
Twelve things clients don't say out loud, but every agency in Mumbai should hear. We've made all of these mistakes, so you don't have to.
Six core services: performance marketing (Meta & Google Ads), social media marketing, influencer marketing, photography & video production, branding & identity, and website design & development. Most clients engage us across two or more. For example, ads + content production, or branding + website + launch campaign.
Performance marketing retainers begin at ₹60,000/month. Full service engagements (ads + content + creative) typically range ₹1.2L–₹3L/month depending on scope. Photoshoots, influencer campaigns, branding and website projects are quoted separately. Ad spend is paid directly to Meta and Google. Never marked up.
No. After an initial 3 month commitment (the minimum window for honest performance results), we move to month to month with 30 days' notice. We'd rather you stay because the work works.
Lead generation campaigns usually begin producing within 2 to 4 weeks. Real efficiency, predictable volume, healthy CAC, lands in month 2 or 3 as we kill what isn't working. Anyone promising same week ROAS is selling, not marketing.
The studio is in Mumbai (Vile Parle West) but our clients are across India, and a handful overseas. For D2C, e-commerce or multi city retail, geography has never been an issue.
Yes extensively. We've shot Tiger Shroff and Krishna Shroff, built the website for Sherox by Jacqueline Fernandez, and run influencer rollouts for brands like Mankind Pharma. Briefing, negotiation, production and measurement all in-house.
No pitch deck. No "discovery". A 30 minute, honest look at your current marketing and what we'd change in the next 30 days.
We respond within one working day.
Join the ranks of iconic brands. Share your vision, and let’s make it a reality.
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